Klaviyo is the leading B2C CRM and marketing platform for email and SMS, designed to turn customers into loyal fans. With AI-powered automation, 350+ integrations, and real-time analytics, Klaviyo helps brands personalize engagement, boost ROI, and drive growth. Unify your data, delight customers, and scale smarter with Klaviyo’s all-in-one platform.
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Published:
2024-09-08
Created:
2025-04-28
Last Modified:
2025-04-28
Published:
2024-09-08
Created:
2025-04-28
Last Modified:
2025-04-28
Klaviyo Product Information
What is Klaviyo?
Klaviyo is a B2C CRM and marketing platform specializing in email and SMS marketing. It combines customer relationship management (CRM) with a built-in customer data platform (CDP) to help businesses personalize engagement, automate campaigns, and analyze customer behavior for scalable growth.
Who will use Klaviyo?
Klaviyo is designed for B2C brands, eCommerce businesses, and marketers seeking to build customer relationships through email, SMS, and data-driven automation. It’s ideal for growth-focused teams wanting unified analytics, AI-powered insights, and seamless integrations with platforms like Shopify or WooCommerce.
How to use Klaviyo?
- Sign up and integrate Klaviyo with your eCommerce platform or tech stack.
- Import customer data to segment audiences based on behavior or preferences.
- Create automated email/SMS campaigns using templates or AI-generated content.
- Analyze performance with real-time analytics to optimize future campaigns.
- Leverage Klaviyo’s AI for predictive insights and personalized recommendations.
In what environments or scenarios is Klaviyo suitable?
Klaviyo excels for eCommerce brands launching targeted email/SMS campaigns, loyalty programs, or abandoned cart flows. It’s also ideal for businesses needing a unified CRM-CDP to analyze customer data across touchpoints, or teams scaling personalized marketing with automation and AI-driven insights.
Klaviyo Features & Benefits
What are the core features of Klaviyo?
- Email and SMS marketing: Create targeted campaigns for personalized customer engagement.
- Marketing automation: Automate workflows to streamline customer interactions.
- Advanced segmentation: Tailor messages using dynamic customer data.
- Klaviyo AI: Leverage generative AI and predictive analytics for smarter marketing.
- 350+ integrations: Seamlessly connect with eCommerce platforms and tech stacks.
What are the benefits of using Klaviyo?
- Higher ROI: Brands report an average 228% return on investment.
- Unified customer data: Centralize insights for personalized marketing.
- Scalable automation: Save time with AI-driven workflows.
- Multi-channel reach: Engage customers via email, SMS, and mobile push.
- Real-time analytics: Make data-driven decisions for growth.
What is the core purpose and selling point of Klaviyo?
- B2C-focused CRM: Designed specifically for consumer brands.
- All-in-one platform: Combines marketing, service, and analytics.
- AI-powered personalization: Enhances customer relationships at scale.
- Seamless integrations: Works with 350+ tools for effortless data flow.
- Proven growth driver: Trusted by 167,000+ brands for revenue growth.
What are typical use cases for Klaviyo?
- Ecommerce brands: Drive repeat purchases with automated campaigns.
- Customer retention: Use segmentation for loyalty-building messages.
- Omnichannel marketing: Sync email, SMS, and mobile push strategies.
- Data-driven decisions: Leverage analytics to refine marketing tactics.
- Service optimization: Improve support with unified customer profiles.
FAQs about Klaviyo
What is Klaviyo and what does it offer?
Klaviyo is a B2C CRM and marketing platform specializing in email and SMS marketing. It combines customer relationship management with an embedded CDP (Customer Data Platform) to unify data for personalized, scalable customer engagement. Klaviyo offers features like marketing automation, analytics, segmentation, and 350+ integrations to help brands build lasting relationships and drive growth.
How does Klaviyo help with email and SMS marketing?
Klaviyo provides advanced tools for email and SMS marketing, including customizable templates, automation workflows, and segmentation. Its AI-powered platform helps optimize send times, personalize content, and track performance. Brands can create targeted campaigns that resonate with customers, improving open rates, conversions, and ROI.
What makes Klaviyo different from other CRMs?
Klaviyo is uniquely designed for B2C brands, combining CRM, marketing automation, and analytics in one platform. Unlike traditional CRMs, it focuses on real-time personalization at scale, with built-in email/SMS capabilities and a powerful CDP. Its AI features and 350+ integrations make it ideal for ecommerce and consumer brands.
Can Klaviyo integrate with my ecommerce platform?
Yes, Klaviyo offers 350+ pre-built integrations, including major ecommerce platforms like Shopify, WooCommerce, BigCommerce, Magento, and Wix. These integrations sync customer and order data automatically, enabling personalized marketing campaigns and seamless workflow automation.
What kind of analytics does Klaviyo provide?
Klaviyo offers robust marketing analytics including campaign performance tracking, customer behavior insights, and predictive analytics. Its NEW Marketing Analytics feature provides deeper reporting on what impacts customer behavior, helping brands make data-driven decisions to improve engagement and revenue.
How does Klaviyo AI enhance marketing efforts?
Klaviyo AI uses generative AI and predictive analytics to optimize marketing automatically. It helps create content, predict customer behavior, determine optimal send times, and personalize recommendations. This allows brands to work smarter while maintaining authentic customer relationships at scale.
Is Klaviyo suitable for small businesses?
Yes, Klaviyo serves businesses of all sizes, from startups to enterprises. Its scalable platform and tiered pricing make it accessible for small businesses, while offering advanced features needed for growth. Many small ecommerce brands use Klaviyo for its user-friendly interface and powerful automation capabilities.
What is Klaviyo's Customer Hub feature?
The NEW Customer Hub in Klaviyo centralizes all customer interactions, orders, and preferences in one place. This unified view helps service teams provide personalized support and enables marketers to create more relevant campaigns based on complete customer journey data.
How does Klaviyo help with customer segmentation?
Klaviyo's advanced segmentation tools allow brands to create dynamic customer groups based on behavior, purchase history, demographics, and more. These segments can power targeted campaigns, with automatic updates as customer data changes, ensuring always-relevant messaging.
What support resources does Klaviyo offer?
Klaviyo provides extensive resources including a Help Center, Academy courses, developer documentation, and an active Community forum. For enterprise users, professional services and premium support packages are available. The platform also offers case studies, blogs, and strategic guides for continuous learning.
Klaviyo Company Information
Company Name:
Klaviyo, Inc.
Website:
Analytics of Klaviyo
Traffic Statistics
5M
Monthly Visits
11.9
Pages Per Visit
27.60%
Bounce Rate
660
Avg Time On Site
Monthly Visits
User Country Distribution
Top 5 Regions
US
37.24%
GB
10.47%
AU
7.18%
PH
3.91%
CA
3.42%
Traffic Sources
Social
0.94%
Paid Referrals
0.32%
0.11%
Referrals
4.69%
Search
17.86%
Direct
76.08%
Top Keywords
| Keyword | Search Volume | Cost Per Click | Estimated Value |
|---|---|---|---|
| klaviyo | 298.6K | $8.12 | $119.2K |
| klaviyo pricing | 26.7K | $23.03 | $28.2K |
| klayvio | 25.7K | $12.22 | $11.7K |
| klavio | 24.9K | $11.06 | $8.3K |
| klaviyo login | 17.8K | $0.87 | $7.9K |
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