Eyrene is a cutting-edge digital merchandising platform that boosts retail efficiency with AI-powered mobile image recognition. Its patented technology scans shelves in real-time, improving accuracy for KPIs like share of shelf and on-shelf availability. Save 40-60% on audit time, increase sales by 5-10%, and slash costs with seamless integrations and customizable dashboards. Trusted by global brands, Eyrene delivers 10x ROI with fast deployment. Book a demo today!
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Published:
2024-09-08
Created:
2025-05-08
Last Modified:
2025-05-08
Published:
2024-09-08
Created:
2025-05-08
Last Modified:
2025-05-08
Eyrene Product Information
What is Eyrene?
Eyrene is a digital merchandising platform that uses AI-powered mobile image recognition to improve in-store execution. It offers real-time product, price tag, and promo recognition, KPI tracking, BI dashboards, and integrations. Designed for retail, Eyrene helps brands optimize shelf presence, reduce audit time, and boost sales with actionable insights.
Who will use Eyrene?
Eyrene is ideal for retail brands, merchandisers, and sales reps seeking efficient shelf audits and data-driven decision-making. It caters to both large enterprises and small businesses, field teams performing store visits, and headquarters needing real-time KPI analytics. Supervisors also benefit from its mobile app for task management and oversight.
How to use Eyrene?
- Download the Eyrene mobile app (iOS/Android) for real-time image recognition during shelf audits.
- Use the web portal to manage tasks, routes, and store data.
- Access BI dashboards for aggregated insights via Microsoft PowerBI.
- Leverage APIs for integrations with existing IT systems.
- Contact Professional Services for custom KPI setups or whitepaper solutions.
- Reach technical support for troubleshooting via multiple channels.
In what environments or scenarios is Eyrene suitable?
Eyrene excels in retail environments for shelf audits, planogram compliance checks, and price monitoring. It’s ideal for supermarkets, CPG brands, and merchandisers needing offline-capable image recognition. Scenarios include tracking on-shelf availability (OSA), reducing out-of-stock (OOS) instances, and optimizing field team productivity during store visits.
Eyrene Features & Benefits
What are the core features of Eyrene?
- Mobile Image Recognition: Patented AI technology for real-time product, price tag, and promo recognition, even offline.
- KPI Engine: Automatically calculates retail KPIs like share of shelf (SOS) and planogram compliance.
- Web Portal: Centralized control for tasks, visits, and data management.
- BI Dashboards: Customizable dashboards via Microsoft PowerBI for data visualization.
- Integrations & API: Supports REST, SQL, and file exchanges for seamless IT integration.
What are the benefits of using Eyrene?
- Boosts sales: 5-10% increase due to improved shelf efficiency.
- Saves time: 40-60% faster audits compared to manual methods.
- Cost-effective: Up to 4x lower costs than competing retail image recognition tools.
- Scalable: Handles 25M+ images/month with 96% SKU accuracy.
- Quick deployment: Fully operational in 2-4 weeks.
What is the core purpose and selling point of Eyrene?
- AI-powered efficiency: Automates shelf audits with 96% accuracy, reducing human error.
- Real-time insights: Delivers instant KPIs for better decision-making.
- ROI-driven: Guarantees 10x return via cost savings and sales growth.
- Customizable: Tailored solutions for brands of all sizes.
- Proven scalability: Trusted by global brands like Nestlé and Henkel.
What are typical use cases for Eyrene?
- Retail audits: Streamline shelf compliance and price checks for field teams.
- Performance tracking: Monitor KPIs like out-of-stock rates in real time.
- Data integration: Sync with ERP/CRM systems via APIs for unified reporting.
- Supervisor oversight: Mobile app enables real-time task management for teams.
- Custom dashboards: Visualize retail metrics for HQ and regional teams.
FAQs about Eyrene
What is Eyrene and how does it help with digital merchandising?
Eyrene is a digital merchandising platform that uses AI-powered mobile image recognition to improve in-store execution. It helps brands and retailers by accurately recognizing products, price tags, and promotions in real time without an internet connection. Eyrene also provides KPI tracking, BI dashboards, and integrations to streamline shelf audits, reduce errors, and boost sales through better shelf presence.
How does Eyrene's mobile image recognition technology work?
Eyrene's patented mobile image recognition technology identifies products, price tags, promotions, and POS materials in real time using a smartphone camera. It works offline, supports both Android and iOS (including budget devices), and helps sales reps save time during shelf audits. The system achieves 96% SKU accuracy and 98% price tag reading accuracy.
What KPIs can Eyrene track for retail operations?
Eyrene's KPI engine calculates key retail metrics like share of shelf (SOS), on-shelf availability (OSA), out-of-stock (OOS), brand blocks, and planogram compliance. The platform supports standard industry KPIs out-of-the-box and offers customization through Professional Services to meet specific business needs.
Can Eyrene integrate with existing retail systems?
Yes, Eyrene offers rich integrations and APIs including REST, SQL, ESB, and file exchange options. It supports server-server, mobile-server, and mobile-mobile integration scenarios to connect with your existing IT infrastructure. Whitelabel solutions are also available for seamless integration.
What kind of ROI can businesses expect from implementing Eyrene?
Most Eyrene customers achieve at least 10x ROI through increased sales (5-10% boost), reduced audit time (40-60% faster), and lower costs (up to 4x savings vs competitors). Additional benefits include reduced restocking costs, fewer human errors, and elimination of empty shelf spaces.
How long does it take to implement Eyrene in a retail operation?
Eyrene can be fully operational in just 2-4 weeks, significantly faster than the industry standard of several months. The platform's quick implementation comes with professional support and customization options to ensure smooth deployment.
What devices are compatible with Eyrene's mobile app?
Eyrene's mobile app works on both Android and iOS devices, with specific optimization for budget smartphones like Samsung A30 or iPhone SE 2. The app performs image recognition in 1-2 seconds and maintains 99.3% crash-free operation across supported devices.
How accurate is Eyrene's product recognition technology?
Eyrene delivers 96% accuracy at SKU level recognition, correctly identifying product categories, brands, flavors, and sizes. For pricing, it achieves 98% accuracy reading both printed and handwritten price tags ranging from $0.01 to $100,000. Accuracy is continuously monitored and reported through dashboards.
What support options are available with Eyrene?
Eyrene provides professional technical support with guaranteed SLA, good English proficiency, convenient working hours, and multiple support channels. The platform also offers Professional Services for customization, ensuring transparent budgeting, timely delivery, and high-quality implementation.
Can supervisors monitor field teams using Eyrene?
Yes, Eyrene's Superviser Mode in the mobile app allows managers to receive real-time updates on field visits, view photos and results, and create ad-hoc tasks. The web portal also provides full visibility and control over field staff activities, routes, and tasks.
Eyrene Company Information
Company Name:
Eyrene
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Analytics of Eyrene
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