BirdseyePost delivers powerful direct mail marketing with precision targeting, real-time tracking, and AI-driven personalization. Boost engagement and sales with automated postcard campaigns designed for eCommerce, retail, real estate, and more. Get 10% off your first campaign today!
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Published:
2025-03-14
Created:
2025-04-30
Last Modified:
2025-04-30
Published:
2025-03-14
Created:
2025-04-30
Last Modified:
2025-04-30
Birdseye Product Information
What is BirdseyePost?
BirdseyePost is an all-in-one direct mail platform that helps businesses create, send, and track personalized postcard campaigns. It offers features like precision targeting, real-time engagement tracking, and automated workflows to streamline marketing efforts and boost customer acquisition and retention.
Who will use BirdseyePost?
BirdseyePost is ideal for businesses across industries like eCommerce, retail, real estate, home services, and wellness clinics. Marketing teams, small business owners, and agencies looking to enhance customer engagement with trackable direct mail campaigns will benefit from its automated and data-driven approach.
How to use BirdseyePost?
- Sign up and log in to the BirdseyePost platform.
- Define your target audience using demographic or geographic filters.
- Customize postcard designs with personalized text, images, or offers.
- Launch the campaign and let BirdseyePost handle printing, shipping, and tracking.
- Monitor real-time engagement metrics like QR scans and follow up with leads.
In what environments or scenarios is BirdseyePost suitable?
BirdseyePost excels in scenarios like customer win-back campaigns, localized promotions, product launches, or event invitations. It’s perfect for businesses aiming to cut through digital noise, target specific neighborhoods, or integrate direct mail into omnichannel marketing strategies for higher engagement.
Birdseye Features & Benefits
What are the core features of BirdseyePost?
- Automated direct mail campaigns with personalized postcards
- Advanced audience targeting using demographic and geographic data
- Real-time tracking via unique QR codes (SnapCapture™ technology)
- Seamless integration with existing marketing tools and platforms
- Done-for-you design, printing, and mailing services
What are the benefits of using BirdseyePost?
- Higher engagement with 90% open rates compared to digital channels
- Lower customer acquisition costs than paid search or email marketing
- Effortless campaign setup with AI-driven automation (Penny© agent)
- Instant lead capture when recipients scan QR codes
- Faster turnaround (campaigns launched in days, not weeks)
What is the core purpose and selling point of BirdseyePost?
- Simplifies direct mail marketing with an all-in-one, automated platform
- Combines physical mail's high engagement with digital tracking capabilities
- AI-powered personalization (SmartMailers™) for targeted campaigns
- Unique selling point: Real-time attribution and lead capture via QR scans
- Designed for businesses seeking measurable offline-to-online conversions
What are typical use cases for BirdseyePost?
- Ecommerce brands boosting sales with cart recovery or win-back campaigns
- Retailers driving in-store foot traffic with location-based offers
- B2B companies nurturing leads through targeted direct mail flows
- Home services providers generating local leads in specific service areas
- Wellness clinics attracting clients with personalized promotions
FAQs about Birdseye
What is BirdseyePost and how does it work?
BirdseyePost is an all-in-one direct mail platform that helps businesses create, send, and track personalized postcard campaigns. It uses AI technology (through its agent Penny) to automate targeting, design, printing, and mailing while providing real-time tracking through QR codes. BirdseyePost makes direct mail as easy as setting up an email campaign.
How can BirdseyePost help my ecommerce business?
BirdseyePost helps ecommerce businesses boost sales through personalized direct mail. It offers features like SmartMailers™ for cart recovery and win-back campaigns, product recommendations based on past purchases, and instant lead capture when recipients scan QR codes. The platform integrates with ecommerce tools to sync customer data and track campaign performance.
What makes BirdseyePost different from traditional direct mail services?
BirdseyePost stands out with its automation, personalization, and tracking capabilities. Unlike traditional services, it offers real-time engagement tracking through SnapCapture™ technology, AI-powered targeting across 200 million North American consumers, and complete campaign automation from design to delivery - all with measurable ROI.
Can BirdseyePost help acquire new customers or just retain existing ones?
BirdseyePost excels at both customer acquisition and retention. For acquisition, it offers advanced demographic and psychographic targeting to find new prospects. For retention, features like SmartMailers™ automatically send win-back campaigns to lapsed customers. Both approaches include QR code tracking to measure results.
How does BirdseyePost track direct mail campaign performance?
BirdseyePost uses SnapCapture™ technology which generates unique QR codes for each recipient. When scanned, it instantly captures the lead and tracks engagement. You get real-time insights into who engaged, when they scanned, and can retarget them digitally. This provides clear attribution that traditional mail can't offer.
What industries is BirdseyePost best suited for?
BirdseyePost works well for multiple industries including ecommerce, retail, home services, real estate, wellness clinics, and B2B. Each industry benefits from targeted direct mail - whether driving online sales, in-store traffic, service appointments, or lead generation.
How long does it take to launch a BirdseyePost campaign?
BirdseyePost campaigns can launch in less than a week, compared to traditional direct mail which often takes months. The platform handles design, printing, and mailing automatically once you set up your campaign parameters and target audience.
Does BirdseyePost offer design services for postcards?
Yes, BirdseyePost includes professional design services with every campaign. Their in-house design team creates stunning, customized postcards tailored to your brand and campaign goals, ensuring high-quality visuals that grab attention in the mailbox.
What is the pricing structure for BirdseyePost?
BirdseyePost uses simple pay-per-postcard pricing with no contracts or minimums. They currently offer a special deal of 10% off your first campaign, and sometimes run promotions like 1000 free postcards for new customers (terms apply). Exact pricing details are available on their website.
Can I use my existing customer mailing list with BirdseyePost?
Yes, BirdseyePost works with your existing customer lists and also helps verify addresses to improve deliverability. The platform can also build new targeted audiences for you from their database of 200 million North American consumers if you're looking to acquire new customers.
Birdseye Company Information
Company Name:
Birdseye Global Inc.
Website:
Analytics of Birdseye
No analytics data available for this product yet.
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